taylor made

Attention to the tailor made concept is an indispensable value in the realization of a complex product like a watchstrap. As a matter of fact the strap is planned not only according to the clock face but also according to the person wearing it.

Solutions made completely by hand and capable of interpreting the most particular demands of its own clients who wish to stand out by quality and taste.

All this comes to life in a course comprising 60 manufacturing steps, starting with the study of materials to create a unique product. The choice of the best skins and the selection of the finest part to cut, appreciating both the material and the product, transforming every product made by Principle into the quintessence of luxury.

Any new design represents a challenge in the field of design, succeeding thanks to unique design and innovative solutions.