A family crown.
Principe is a traditional family business operating in the luxury leather goods sector since 1940.
Giorgio Pizzocri, the grandson of the founder Guglielmo, has been in charge of the business since 1979 together with Maria Grazia and her daughters.
From its position in the highest and most exclusive market segment, Principe continues to fascinate by its elegance, originality and attention to detail.
Over the course of time the business was able to develop without renouncing its own character until it became one of the landmarks of this sector worldwide.