Excellence is our fixation.

Principe has made quality a steady and essential focus even when in the Forties there was less variety in terms of colors and materials. Since its first appearance, it choice has been to maintain top quality.

The idea of creating an exclusive product, also because it was made by hand, in a niche and ideal for collectors paved the way for an impeccable course of luxury and uniqueness. This is a constant element for Principle in designing and manufacturing every object, adapting the best of Italian tradition to modern aesthetics with attention to new trends.

Principe’s crown is always an index of absolute elegance and exclusivity. A brand entrenched in tradition but capable of surprising the most attentive collectors. For this Principe collaborates with the most exclusive watchmakers and is in partnership with the most prestigious jewelers.

Principle is the name on the lips of those seeking perfection.

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