History

Milan, Porta Vittoria: it all started here.
Going back to the Forties when Guglielmo Nobile decided to open a laboratory designed to become, two generations later, the heart of a world that has always sought beauty as a vocation and excellence as a tradition.

Guglielmo brought together the best craftsmen in his laboratory to create exclusive watchstraps using the finest skins. Refined and impeccable styles for formal wear and execution, closely hand made and to measure. Because it is in the perfection of the clockwork of the watches of the greatest houses that Principe has found its match.

Today just like yesterday Principle combines the beauty of antique Italian tradition with exclusivity.